WINNER: SPRNT (LBH) Best Industry Marketing Campaign

Helia Insurance Pty Ltd

Greg McAweeney

Chief Commercial Officer

Greg McAweeney is a proven leader with over 20 years of experience in digital strategy, customer experience, strategic marketing, brand building and B2C and B2B sales leadership across financial services, telecommunications and insurance. Greg joined Helia in 2022 as Chief Commercial Officer and is responsible for leading the team to revolutionise growth for the business and seek partnership opportunities. Before Helia, he was the CCO at HCF and held various executive sales and service roles at Rabobank in Ireland, Australia and New Zealand. Greg holds a Bachelor’s degree in Commerce and a Master’s degree in Business Administration from University College Dublin. He is a graduate of the Australian Institute of Company Directors (GAICD).

Chief Commercial Officer

Greg McAweeney

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As an independent, forward-thinking girls’ school we are committed to preparing girls for a lifetime of learning, leadership and engagement in our global community. We believe in girls. At Ruyton Girls’ School we foster the individuality of each girl in a caring and safe environment, nurturing her intellectual, physical, social and emotional qualities that are essential to flourish. Powerful learning is central to the Ruyton culture, building on our strong academic reputation. We focus on advancing the learning of every girl through the engagement of intellectual curiosity, building their knowledge and skills about how to learn, and supporting them to achieve their personal best and be exemplary citizens. We believe in real-world learning beyond the classroom, collaborating with the wider community to promote growth, discovery and sustainability. We empower our girls to lead lives of purpose with courage, character and compassion. Through the development of values and action-focused learning they are inspired to pursue equity and justice for self and others. By embracing diversity and raising their voices, our girls effect positive change and make a difference.

Helia has been named the winner of the 2024 Australian Mortgage Awards’ Best Industry Marketing Campaign, recognising its ‘Better, Sooner, Brighter’ video campaign. The campaign addresses the challenge faced by many homebuyers in navigating the overwhelming property market and overcoming the hurdle of the 20% deposit. By highlighting the benefits of Lenders Mortgage Insurance (LMI), the video encourages homebuyers to consider all options to help them enter the property market sooner. Designed to empower mortgage brokers, the video shifts perceptions of LMI from being seen as an extra cost to being valued as a strategic pathway to homeownership. The video showcases how two couples with the same deposit, seeking homes in the same area, could have two very different outcomes – comparing one couple who paid the LMI fee and the other couple buying without LMI. The campaign also underscores the vital role of mortgage brokers in the homebuying journey. It highlights how brokers equip clients with essential information and identify opportunities tailored to their circumstances, helping homebuyers make informed decisions with confidence. “This award reflects our commitment to supporting brokers and homebuyers with innovative solutions and impactful education,” says Greg McAweeney, Helia’s Chief Commercial Officer. “I couldn’t be prouder of our team’s creativity and dedication to bringing this campaign to life.” Helia exists to accelerate financial wellbeing through homeownership, and helping homebuyers understand their options is key to this mission. Watch the video here.

Dimi Bartolillo

Head of Marketing and Brand

Dimi Bartolillo joined Helia as Head of Marketing and Brand in 2021. With over 20 years of experience in financial and insurance services, focusing on business strategy, marketing, brand and sales, Dimi is passionate about developing marketing and brand strategies that create value by harnessing the power of storytelling and data-driven insights. Before Helia, Dimi was Head of Product and Marketing at Zenith Payments and Head of Marketing and Communications at AMP. Dimi holds a Bachelor’s degree in Commerce from the University of New South Wales (UNSW).

Head of Marketing and Brand

Dimi Bartolillo

Mariela Morbelli

Marketing and Content Manager

Mariela Morbelli is a marketing professional with over seven years of experience in creative agency and in-house marketing roles across multiple sectors. As Helia’s Marketing and Content Manager, Mariela works closely with the Head of Marketing to deliver data-driven marketing strategies, growth initiatives and the activation of multi-channel content. Before Helia, Mariela led the creative accounts for private wealth management firm LGT Crestone, Google US and APAC (Cloud and Education) and the NSW Government (Austrade and Australia’s Nation Brand). Mariela holds a Bachelor of Commerce and Arts from the University of Sydney, majoring in marketing and sociology.

Marketing and Content Manager

Mariela Morbelli

Courtney Brennan

Marketing and Brand Specialist

Courtney Brennan is a Marketing and Brand Specialist who joined Helia in 2022. Since then, she has played a vital role in assisting with the development of key branding initiatives and rollout, integrated campaigns, and leading industry partnerships and event activations that enhance brand visibility and drive engagement. Courtney holds a Bachelor of Management majoring in creative digital enterprise from the University of Technology Sydney.

Marketing and Brand Specialist

Courtney Brennan

Disclaimer: LMI is insurance that protects credit providers, not homebuyers, and cannot be provided directly to homebuyers. The information provided in this article does not refer to a credit contract with any particular credit provider. The information is general information, and does not constitute legal, tax, credit or financial advice, and is not tailored to a homebuyer’s specific circumstances. Homebuyers should consider their own personal circumstances and seek advice from their professional advisers before making any decisions that may impact their financial position. Helia Insurance Pty Limited’s ABN 60 106 974 305 credit activities are limited to credit activities engaged by it as an assignee in relation to providing lender’s mortgage insurance (LMI) products or as a credit provider under the doctrine of subrogation in relation to providing LMI products.

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