EXCELLENCE AWARDEE: La Trobe Financial Broker of the Year – Commercial

Son Pham

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As Managing Director of Rethink Financing, Son Pham brings over 18 years of experience in financial services, specialising in commercial and investment lending. Over the past eight years, Son has led the firm’s growth by helping business owners and investors structure tailored lending solutions that drive expansion, build wealth and support long-term financial success. Son’s career began in wealth management, where he spent a decade as a Financial Planner with leading institutions including Commonwealth Bank and AMP. This

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Managing Director

foundation provides him with a holistic understanding of clients’ financial landscapes, enabling him to align lending strategies with broader wealth objectives and risk profiles. Preferring to reframe discussions around indebtedness, Son and his team use the term ‘leverage’, reflecting a more optimistic and strategic approach to borrowing. His deep focus on lending and growing client demand in this area led him to transition fully from financial planning to mortgage and commercial finance. Under Son’s leadership, Rethink Financing has built a strong reputation in the commercial property and business lending sectors. His commitment to education, strategic leverage, and client success continues to position the firm as a trusted partner for growth-minded clients. Outside work, Son enjoys spending time with his family and pursues interests in gaming and motorsports.

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